Our brief was to update the identity for the Steamship Sir Walter
Scott at Loch Katrine in the Trossachs.
We maximised the instant potential to unify the Loch Katrine
experience and placed the emphasis on the Loch itself; as the home of
the Steamship Sir Walter Scott and many other activities.
We introduced a fresh, free-flowing logotype using a strong typeface,
bold corporate palette and pictorial symbols to identify different
areas of the complex such as the cycle hire, restaurant and gift shop.
